It's the evolution of social giving, and it's being driven by technology. Facebook's donation platform is one example.
Another one is the fundraising website GoFundMe. We can appreciate that it's easier than ever before for people and communities in need to reach out and get help.
Social-impact startup Givebox, which provides a service designed to increase the fundraising power of fledgling non-profit organizations. Givebox passes donor money directly to the non-profits. Even simple websites like charitynavigator.org, and more nuanced apps like Charity Tracker, are playing a big part in increasing the effectiveness of social giving.
For everyday philanthropists or those who simply want to give back more, all of this is good news. Promoting social welfare, supporting causes and communities that we believe in, and feeling confident about where the money goes are all becoming easier, thanks to accessible innovations that empower us to do so.