Products and services compete poorly with technology and networks. The manufacturers, distributors, and retailers of things or services are falling behind the value and growth of software and platform companies. Artificial intelligence (AI) is one of the primary ways that companies are shifting into the digital age. AI can help you better understand what is truly driving value in your company. This is hard work, because it requires you to be data driven, while our experience with boards and executives is that they are still very story driven, with or without the data. To build this capability, companies need to source data scientists who can help gather and clean your company’s valuable data and use available AI tools from leaders like Google (TensorFlow), SalesForce (Einstein), and IBM (Watson). Once you get your team and tools together, it’s time to begin the journey of real transformation—using AI-driven insights to power platform business models.
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